Gildan at the CMA FEST

Energy X was commissioned to turn Broadway, Nashville into the “GILDAN Fun Zone” during the CMA FEST. Energy X secured store fronts, flag poles and numerous building facades to create an enormous branding initiative. On the grounds Energy X built a series of fan interactive areas, including the “Gildan Country Karaoke” stage, the Fun Zone Lounge & a Celebrity Artist Autograph & Q&A stage. Gildan also led the CMA parade with a 10’ tall Stilted Cowboy waving a huge Gildan flag while brand ambassadors gave away free t-shirts to excited fans.

Gildan, CMA

Consulting, Creative Development, Creative Production, Staffing, Event Management, Sound, Lighting, Staging, Tents, Execution